First, a little back story:
For those who are unaware, my Mom and Aunt have owned a women’s clothing boutique for about 5 years now. Such a great addition to our small town & I am super proud of what hard working entrepreneurs they are. The boutique is called The Social Shop. Unlike most clothing stores, the Social Shop was founded on the idea of private shopping. They are open every day of the week, but people make regular private shopping appointments (at no cost) where they come in and have the shop to themselves. The Social Shop sits on the corner of a quiet street and itself is quite cozy. Anyone can go in and shop when they are open, however, you must ring the doorbell to gain access. We keep it safe, and again comfortable. Also, for those of you that do not live in Stuttgart, follow them on social media, @shopthesocialstuttgart because they ship for free!! They provide a very special services, we like to call it concierge service, and I have really not seen this type of service anywhere else, and that isn’t because I am biased either, lol.
Now that you are caught up:
I have wanted them to bring in men’s clothing for years now. Part of it was because selfishly I wanted to get good looking clothes for myself from them (lol), but also because I think men would really enjoy this shopping experience as well. Everything I know about style I have learned from my Mom and Aunt (who got it from my grandmother, JanJan). They have been picking out my clothing since I was born and let’s be honest, they still dress me to this day. As a male I really don’t like to try things on, like anyone else, and I certainly don’t like to in front of a bunch of people. Their expertise at this quaint shop + men’s clothing would be such a winning combination.
WELL, THE WAIT IS OVER…
In October, at market, we picked up our FIRST MEN’S LINE, and it has finally come in!!! If you haven’t heard of Barbour, you most definitely should. This brand is iconic. It has been around since 1894 and is famously worn by the British royal family (YES KATE, THE QUEEN, HARRY, WILLIAM,ETC.), but also famously worn by my Dad and me, too, if that counts.
Barbour now has 10 of its own retail shops in the UK, and a presence in over 40 countries worldwide including the United States, Germany, Holland, Austria, France, Italy, Spain, Argentina, New Zealand and Japan. There are now over 5,000 products across the two seasons, and the collections now cater for Men, Ladies and Children (and dogs!!). Broadening out from its countrywear roots, today the heritage and lifestyle clothing brand produces clothing that is designed for a full lifestyle wardrobe. As well as jackets and coats, the Barbour wardrobe includes trousers, shirts, socks, knitwear and a range of accessories. Nevertheless, in whichever area the company now operates, it remains true to its core values as a family business which espouses the unique values of the British Countryside and brings the qualities of wit, grit and glamour to its beautifully functional clothing.
I personally love their famous Wax Jackets and quilted vests. I hope guys will check out this brand exclusively at the Social Shop. And I would hurry because it is selling like crazy. Being able to announce this addition and in a way bring it to the Social Shop is SO FUN for me. Please reach out with any questions AND stay on the lookout for details about the Southern and Thankful X Barbour Pop Up Shop this Friday in downtown Stuttgart. I am currently so grateful that we are fortunate enough to bring this brand to my hometown with people I love so so much. This is going to be fun!
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Southern and Thankful